Website via Born
“Make it big” seems to be the single most important principle of web design today. Yet for many people, it’s hardly acceptable that the homepage – specifically above the fold – consists of just a few words overlaid on an image or a video. Sometimes, even the navigation is removed or (at the very least) is hidden as a small icon.
The two flavors of this web design trend can be labeled as “Cinematic” and “Book Cover”. The first has been inspired by movies and TV ads, while the second enhances the classic concept of printed book and catalogue covers.